You can divide all blogs into two categories: lifestyle blogs and niche blogs.
These categories represent two conscious decisions that bloggers can make: I’m going to write about everything, or I’m going to write about one thing.
Bloggers have 2 choices:Write about everything, or write about one thing. #NicheBlogging
Niche blogs are when you write about one thing, and one thing only. They are a blog with a one-track mind, having one purpose, one goal.
Why in the world would you ever consider something as unfun as a niche blog? Because niche blogging is where real traction and traffic happen for a blog.
Why You Should Start A #NicheBlog
As a blog reader I like variety, but when it comes time to save a blog’s RSS feed in Feedly for reading and sharing later, I much prefer niche blogs.
Niche blogs save me time. They fit into a specific category and I know that when I want to read on a certain topic, the posts will stay true to the category. I will find content on the topic I’m looking for and nothing else.
For lifestyle blogs, I end up dumping them into a category I call “Random Interesting” (yes, I really call it that) and I only venture in there when I have time to kill. It’s not that I don’t enjoy reading those blogs (I actually do), but when I am pressed for time I don’t always have the option to sift through content to find something that might be useful in the moment. I turn to categories that I know will give me what I’m looking for.
In other words, when it comes time to share content, niche blogs are the workhorse readers turn to.
Variety, within boundaries, works. Variety, without boundaries, can be a mess. #NicheBlogging
That’s great that niche blogs give me, the content curator, an easier day. But what benefits do you, the blogger, get from a niche blog?
1. Niche Blogs Keep You On Track
Focus is hard enough when you blog. This is especially true on days when you don’t have ideas and are tempted to write about your favorite sports team just this one time. When you have a defined niche, it’s pretty easy to say “no, the NFL doesn’t have anything to do with my pastry blog.”
By knowing the specific topic you are writing about, you actually have more tools available to help get you out of an idea rut. Techniques to break writer’s block, like brainstorming or a headline storm, are easier when you have boundaries that define where you should operate. Let’s consider an example of how the two compare.
I have a lifestyle blog and I can’t think of anything to write about.
Has anything interesting happened to me lately?
Have I observed anything interesting about life in general I think people might like to hear about?
Have I read anything lately that caught my attention that I could write about for my readers?
I have a niche blog about shoes, and I can’t think of anything to write about.
I can go to my RSS reader and get ideas on my niche topic that are trending right now.
I can see which of my old posts are most popular and repurpose them.
I can do Google keyword research on shoe-related phrases.
I can set up a Google Alert on different shoe-related topics.
Neither the lifestyle blog or niche blog is “better”, but a niche blog has more concrete methods of finding ideas because the topic is restricted. Narrow boundaries keep you from weaving all over the place.