26 जनवरी गणतंत्र दिवस Gantantra Diwas 2020 : आदरणीय गुरुजन गण मेरे प्यारे भाई और बहिनों हम सभी को पता है की आज हम यहाँ क्यों इकठे हुए | हम यहाँ भारत का 71 वॉ गणतंत्र दिवस Gantantra Diwas मानाने जा रहे है |इस ख़ुशी के मोके पर में आप सभी को बताना चाहता हु की भारत ने 15 अगस्त 1947 को अंग्रेजो की गुलामी से आजादी मिली थी और इसके लगभग 2 साल 11 महीने और 18 दिनों के बाद 26 जनवरी 1950 को भारत ने अपना संविधान लागु किया था | इसी दिन से भारत एक लोकतांत्रिक गणराज्य के रुप में घोषित किया गया था |

पहली बार राष्ट्रीय सभा को ड्राफ्टिंग कमेटी ने 4 नवम्बर 1947 को सविंधान पहली रुपरेखा तैयार की गयी थी | 26 जनवरी 1950 को हिंदी और अंग्रेजी दोनों में राष्ट्रीय सभा द्वारा भारतीय संविधान की रूपरेख पर हस्ताक्षर किये गये थे | उसी दिन से यानि 26 जनवरी 1950 से भारत का संविधान अस्तित्व में आया था | तब से आज तक प्रतेक 26 जनवरी को गणतंत्र दिवस के रूप में मनाने की शुरुवात हुई थी | जबकि भारत का इतिहास बहुत बड़ा है

भारत को गणतंत्र देश इस लिय कहा गया है क्योकि देश की सर्वोच्च शक्ति को चुनने का अधिकार केवल देश की जनता के पास है | जहा देश की जनता अपना नेता प्रधानमंत्री चुन सकती है | भारत में पूर्ण स्वराज के लिए हमारे स्वतंत्रता सेनानियों ने बहुत संघर्ष किया उन्होंने अपने प्राणों की आहुति दी ताकि आने वाली पीढ़ी को कोई संघर्ष न कारण पड़े और वो इस भारत जैसे बड़े देश को आगे लेकर जा सके |

हमारे देश के महान नेता और स्वतंत्रता सेनानी जिन्होंने भारत की आजादी में अंग्रेजों के खिलाफ़ लगातार संघर्ष करके हमें आजादी दिलाई थी | इन महान नेताओ के समर्पण को हम कभी भी नहीं भूल सकते इसी अवसर पर हम इन नेताओ को याद करते है और उन्हें सलामी दी जाती है | जबकि हर साल एक भव्य मार्च पास्ट इंडिया गेट से राष्ट्रपति भवन तक आयोजित की जाती है | इस मार्च पास्ट में भारतीय तीनो सेनाओ वायुसेना, नौसेना, थल सेना द्वारा अपना करतब दिखाया जाता है | इस समारोह में भाग लेने के लिए देश के सभी हिस्सों से राष्ट्रीय कडेट कोर व विभिन्न विद्यालयों से बच्चे भी भाग लेते हैं | मार्च पास्ट शुरू होने पर भारत के प्रधानमंत्री अमर जवान ज्योति को पुष्प माला पहनते हैं | इसके बाद शहीद सैनिकों की स्मृति में दो मिनट मौन रखा जाता है |

26 जनवरी को गणतंत्र दिवस Gantantra Diwas समारोह पर भारत के राष्ट्रपति द्वारा भारतीय राष्ट्र ध्वज National Flag को फहराया जाता हैं | इसके बाद सामूहिक रूप में खड़े होकर भारतीय राष्ट्रगान गाया जाता है |भारतीय राष्ट्रीय ध्वज़ 3 रंग व 24 बराबर तीलियों के साथ बीचो बीच में एक चक्र है | राष्ट्रीय ध्वज़ National Flag के सभी तीन रंगों का अपना अलग -अलग अर्थ है | सबसे उपर 1 . केसरिया रंग जो देश की मजबूती और हिम्मत को दिखाता है | 2. मध्य में सफेद रंग जो शांति को प्रदर्शित करता है | 3. सबसे नीचे का हरा रंग जो वृद्धि और समृद्धि का सूचक है | तिरंगे के मध्य 24 तीलिया वाला एक नेवी रंग का चक्र है जो महान सम्राट अशोक के धर्म को प्रदर्शित करता है |

इसके बाद विभिन्न राज्यों की प्रदर्शनी भी होती हैं | प्रदर्शनी में हर राज्य के लोगों की विशेषता उनके लोक गीत व कला का प्रदशर्न किया जाता है | इस मार्च पास्ट का सीधा प्रसरण टेलीवजन पर किया जाता है जिसे दुनिया के प्रतेक कोने में देखा जाता है | जबकि भारत के राष्ट्रपति व प्रधानमंत्री द्वारा दिये गये भाषण को सुनने के लिए लाखों कि भीड़ लाल किले पर एकत्रित होती है |धन्यवाद

” जय हिन्द ” जय भारत “

We Might Not Be The Richest Nation In The World,

We Might Be Deprived Of The Finances

And The Luxuries Of This World,

But My Brothers And Sister

Let Us Maintain Our Peaceful Coexistence

And Above All Love For Our Nation.

Happy Republic Day!

Having an active business page on Instagram is essential especially for many small businesses and startups. Good Instagram caption is an integral part of being successful on Instagram. Instagram caption can make your posts go viral or on the other hand, your marketing campaigns fail altogether.We would talk about important points, new ideas and also strategies to write a good Instagram caption. Using these tips, your captions would have a better effect on your followers. Also we will show you here how to write more interesting and effective captions for your posts through captions of successful Instagram pages.

What is Instagram caption and how long should it be?

Instagram caption are texts written under an Instagram post. A caption can have 2000 characters and there are no limits in using emoji in the captions. You can also use 30 different hashtags in a caption. But it doesn’t mean you should use as many emojis and hashtags as you can. Your caption should be attractive for your audience and also simple to read and encourage your followers to interact with your posts.Your Instagram caption represent identity of your brand so it is important to pay enough attention in writing them. A good caption can amuse your followers and engage them more with your page.

Why is it important to write good Instagram captions?

You may share many beautiful and high quality images in your Instagram page, but not having good captions, you will lose a golden opportunity for sure. By having good captions, your audience become more interested on your page and consequently they would like your posts more. Fascinating captions also lead to more engagement with followers commenting on your posts or saving them as well as liking your content.It has been proven that Instagram shows your posts on the feed of most of your followers if finds them interesting for a sample of your followers, i.e. engagement rate. If you look at the posts which appear on top of your feed, you will notice that they have better captions and are more popular. So they have better rank on followers’ feed. In fact, people are more interested in the caption rather than the image itself.Additionally, caption let you to add different hashtags to your post. As you may know, hashtags make it easier for Instagram users to find your content and as a result, it will increase your follower counts in long term.

12 tips to write good Instagram captions

Knowing the importance of Instagram captions, let’s see which criteria a good caption should have and in writing a good caption you should pay more attention to which components:

1. Know your audience

There are more than 700 million active users on Instagram so it is important to know your audience. The first step to write good captions is to know exactly who your audience is. Find the answer to questions like: What is the gender of majority of your followers? Where are their locations? What are their jobs? And what are they interested in?After knowing the answer to these questions, you can provide suitable content for your audience based on their needs and preferences. With all these information, you can decide on the ways of communicating with your audience and also style of your writing.

 2. Know your message

After knowing your audience, you should know your message as well. You should know what you are trying to convey. This is important both for private pages as well as business pages.Answering these questions may help: What are your beliefs? Is there anything you disagree with? What are your characteristics?For example if you are a travel blogger, you are probably adventurous, curious and brave. These characteristic would form a good relationship between you and your audience. The message which you want to convey can be an invitation for a trip, or a suggestion to experience new things and have fun with their family and friends. But what you may disagree with? It is obvious that you disagree with laziness and being uninterested to experiencing new things. This example shows how knowing your message is important.Instagram users are mostly interested in friendly atmosphere and do not expect formal messages. So it is better to be intimate in your captions, use irony and humor and show an interesting characteristic of yourself.

3. Consider the quantity

Most people check their Instagram in a rush. They are not interested to spend a lot of time reading a caption. It is better to write as brief as possible. However there are no rule which says your captions should be short or long. It is quite natural that you need to write longer captions for some of your posts to explain them or even make them more interesting for the reader.We recommend to share your interesting stories about an image with your followers. It may even make it simpler for your followers to understand your point.

4. Put the most important words first

When Instagram users see the latest posts on their feed, they just see the first lines of a caption and if interested touch “more” to continue reading the rest. This means that if they don’t find the beginning of your caption interesting enough, they will not read the rest of it. So pay more attention to writing the first lines of your captions. Also write them in a way to make your audience curious to continue reading it.

5. Use Instagram hashtags appropriately

Instagram stats shows using at least one hashtag on your Instagram caption will increase the possibility of your post being seen up to 12.6%. So hashtag is an important feature in increasing the possibility of your posts being seen by more users. But do not use them aimlessly.The first point in using hashtags is that reading them is more complicated than reading a text. So when you use several hashtags consecutively in a text, users will find it confusing and will definitely read it hastily without paying enough attention.The other important point is to use just related hashtags. When the hashtags you use in your posts are not related to your content, you are harassing users because they will see your posts in the wrong place. It is not pleasant for anyone for sure.The last point in writing hashtags is the popularity of that hashtag. When you are selecting hashtags, choose the ones which are more popular. Why? Because when a user write a hashtag in his post, Instagram will recognize his behavior and show posts relevant to those hashtags more to the user. So if you use popular hashtags, you will be seen by more users.Considering all the points mentioned above, sometimes you should use as many hashtags as you can. In these times, there are two ways to make your captions look better:

  • Separate hashtags from the main body of your text. It is also better to use space between them.
  • Don’t use all the hashtags in the caption. Put some of them in the first comment of your post. It has the same effect as using them in the caption and will show your posts in the related searches and at the same time, your caption would not seem messy with a lot of hashtags.

6. Use questions or requests in your  Instagram caption

One of the simplest ways to receive more comments on your posts is asking question. For example, you can ask a yes/no question from your followers or ask them to leave their insight about a particular subject. Asking them questions will increase the possibility of improving your engagement rate.

7. Mention other Instagram users in your captions

One of most interesting features of Instagram is the possibility of mentioning others in your posts or comments. It has also positive effect on engagement rate of your posts.So if you want to introduce or mention another Instagram user, use @ sign and then write his Instagram handle. He/she will be notified as soon as you share your post, comment or story. Using this feature, you can be sure that the person will see your post. They may even reply it. Mentioning a person, his followers may also see your post and leave comment on it.You can also ask your followers to tag their friends on your posts so it get more engagement.

8. Use emoji in your captions

Is it good to use emoji in your posts? This might be your question too. The answer highly depends on your page and your style of writing. However using emoji would get your audiences’ attention and is a perfect way for transferring emotions and creating brand identity in an Instagram caption. They would also make your captions more interesting and the users will interact more willingly with your post.

9. Use quotations

Some users share a unique content like quotes from well-known persons.

10. Use an intimate tone in your captions

Instagram has a friendly atmosphere, so being too much formal is not only ineffective, it can have a negative effect on your Instagram page as well. So we would recommend to have an intimate voice in your captions and try to get closer to your audience.

11. Ask your followers to engage with your posts

Continuous engagement is the most important feature which your page should have. Interacting with your followers would make them feel better about your page and be more loyal. Write captions which encourage your followers to interact with your posts. There are different ways to encourage followers to engage with your content; one of the most important of which is contest.In making followers to engage with your posts, your question and request should be so interesting that make them to react to the post. 

12.Revision

Revision will lead to great captions. Always revise your posts before publishing them. Revising them, you can correct grammatical mistakes and also make them easier to read.You can also read the caption for someone else and ask them to comment on them, so you will have a comment from someone who is not involved in your page so no bigotry. They can even give you better and more interesting ideas for your caption. 

Some ideas to write good captions

Here we will share some recommendations about the content you can share in your caption:

  • You can share facts about nature, science and even innovations which help your followers to learn new things.
  • Education captions which show the process of doing a task step by step.
  • Polls, contests and games: using contest, pools and different games are good ways to engage followers with your posts.
  • Captions which advertise your other pages, invite your followers to follow your other pages in other platforms.
  • Captions in which you narrate a story.
  • Caption describing backstage of an event or your brand
  • Captions encouraging your followers to click a link; some brands use Instagram to share part of their articles and then ask their followers to click on the link in their bio to read the rest of it.
  • When you have a special offer, you can share it in your caption.
  • Short captions: if you want your audience to pay more attention to your images and videos, write short captions for your posts or even write no caption.

 Reading this article, you can now share great captions. Let us know your insight about this article bellow.

Pump up your content marketing strategy—along with your brand’s online image—by creating articles, videos and more that are actionable. Here’s how you can do it.

Content marketing can boost your brand’s visibility.
However, many small and mid-size organizations fail to produce effective content for successful campaigns. Consumers get bombarded with tons of information, and the attention span of the average internet user is shrinking. The solution is “actionable” content. Here’s what it is—along with how you can use it in your next campaign:

Consumers get bombarded with tons of information, and the attention span of the average internet user is shrinking. The solution is “actionable” content. Here’s what it is—along with how you can use it in your next campaign:

Actionable vs. regular and interactive content

Actionable content is content that can easily be implemented by readers. An example of actionable content is a “how-to” post.

Many PR pros use “regular” content that spreads information but doesn’t connect with a specific audience. This type of content usually makes your audience say, “Duh, that’s obvious” or, “I already knew that.” As a result, it fails to create a lasting impression.

“Interactive” content prompts action from readers with calls to action, such as registering, sharing and liking your content. Its purpose is to open a two-way communication channel with your potential customers. Google usually rewards interactive content.

“ Actionable” content not only explains what to achieve but also tells readers how to achieve it. This type of content can attract more traffic, generate leads and produce measurable growth of conversions and revenue.

How to create actionable content

Crafting actionable content is easier said than done. It requires a well-planned content marketing strategy and it will look different across industries, niches, and target audiences.

However, there are some common elements of actionable content. Here are seven ways to create it:

1. Explain how to complete tasks.

Don’t just tell readers what to do; also explain how they can do it. People often turn away from content that provides no other benefits but informing the reader of a particular product, service or issue.

Explaining how to do a task can set you apart from competitors and establish you as a resource, which creates a bond of trust.

This article explains different types of health insurance plans:

Though informative, the article doesn’t explain how to choose the right health insurance plan. Instead, it outlines available options.

This post not only compares the available insurance plans but also explains how to choose the right one:

The author explains the factors that one considers when purchasing a health insurance policy and breaks down the process into steps using simple language. Both articles are informative, but the second is actionable.

2. Quote famous personalities and industry experts

By not quoting personalities in your blog posts, you might miss the opportunity to increase your content’s credibility and add different viewpoints.

When you include a quote in your blog post, use quotation marks and provide a source via a hyperlink. Keep the quote exactly as it was spoken or written, unless you’re using an excerpt of a longer speech.

For example, in her post ‘11 Ways to Stay Motivated & Focused to Achieve Your Goals’, author Toria Sheffield used quotes from a motivational trainer, as well as a business advisor and popular YouTube personality. This lends credibility to her content.

3. Use visuals.

Images and videos are the easiest ways to explain your thoughts and ideas. Humans have the innate ability to readily digest visual content, compared to the textual information.

Dr. John J. Medina, a developmental molecular biologist, said that people are likely to remember only 10 percent of relayed information days later. If that information is paired with a relevant image, people can retain almost 65 percent of it three days later.

Use high-quality images, videos, screenshots, memes, and graphs to clarify the accompanying text. When using images from sites such as Pixabay or YouTube, source your material.

This Kissmetrics article is an excellent example of how to use different types of media to make your content more appealing. The author used screenshots and pictures to explain several types of behavioral email marketing points:

4. Be unique.

Content marketing isn’t new, so you must be unique to get noticed.

Savvy content marketers use fresh ways to connect with target audiences on a personal level. For example, Red Bull created “Red Bulletin,” which features individuals’ adventure stories:

Nike broke away from stereotypical masculine sports messages and shared messages of female empowerment:

5. Answer common questions or concerns.

Put yourself in readers’ shoes. Google focuses on users’ search intent, and you should focus on what your audience wants to hear rather than what you have to say.

Think about problems or issues your consumers might have and address them, starting with your post’s headline. Resist the urge to write your opinions. Instead, stick with information that gives people tangible results.

The Poor Traveler blog shows how addressing readers’ questions can boost online traffic. From destination-based travel guides to the most common traveling obstacles, it covers several aspects of a budget traveler’s life:

6. Include a personal touch

Bloggers and brands have different styles and voices but stay away from writing that feels unnatural or self-promotional. Content marketing is about developing an attachment to consumers by striking natural conversations with them.

Write as if you are having a one-on-one conversation with each reader. Use first-person pronouns, or occasionally use “I” and “we.” Respond to readers’ comments and answer questions using the same personal tone.

Kathy Patalsky’s blog reveals how a personal touch can increase engagement Patalsky shares vegan recipes, healthy habits and lifestyle advice with her readers as if she is having personal conversations with them:

7. Include real-life examples to build trust.

Engage your readers by sharing real-life success stories relevant to your topic. Actionable tips should also be backed by real-life examples and statistics, as they help your audience identify the path to success. If they can see that others have already benefited from your advice, they are more likely to consider following it themselves.

My Fitness Pal’s blog provides health and fitness information, and readers can easily access to success stories, workout videos and examples from people who have gotten into shape:

As readers get tried-and-tested diet and exercise regimens, they keep coming back for more.

Instagram may be a platform built on networks. Its network of user to user interaction gives account holders the power to simply connect with compatible accounts. Personal and business accounts can see what other accounts they follow have interacted with. These interactions are highlighted as likes and comments and may be seen by visiting a selected page on the Instagram mobile app. As of this publishing, the desktop Instagram website doesn’t support this feature.

Step One:

Open the Instagram app by clicking the icon on your mobile phone. We’ll refer to each of the different Instagram interfaces as pages. For example, this is the home page that loads automatically when you open the Instagram app.

Step Two:

Click on the heart icon in the bottom right hand corner.

Step Three:

After clicking the heart icon, Instagram will direct you to your notifications page. You’ll know this is the page you are viewing because the “You” at the top of the screen is underlined. This page is where you will see who has engaged with your posts, how many people viewed your story and if users have tagged you in photos, captions or comments. Click on “Following” located to the left of “You”.

Step Four:

By clicking “Following”, you’ll see what all the people who you follow have liked on Instagram. The information available regards if they liked a post or commented on a post. Notifications not included on this page are if a user was tagged in a photo or story.

Instagram gives its users quick access to accounts they’ll wish to follow. By allowing users to ascertain who the accounts they follow interact with, they need created a network app that connects users from round the globe and across various niches. This has been a guide the way to see what someone likes on Instagram, to find out more about the way to use Instagram, headover to our informative Instagram guide.

Many people have succeeded in Internet marketing, but there are also those who were unfortunate. If you are new to this kind of money-making opportunity, you should know the top five principles of Internet marketing. It is not enough that you have an Internet connection to be able to earn some money online.

Internet marketers have different experiences, but one thing is for sure, the basic principles of Internet marketing will apply regardless of the niche that you’re in. First and foremost, you should know how to write articles. It will be an advantage if you have your own website. You need to create relevant content that is highly optimized in order to attract the search engines. According to experts, content marketing is one of the best ways to get high traffic. Try to learn the basics of writing content for your Internet marketing website, and you will have better chances of succeeding in your chosen endeavor.

The second principle is using an auto responder. This can be very useful if you have mailing lists. You can use this feature when your customers ‘opt in’. Since you are busy with the other aspects of Internet marketing, the auto responder will do the job for you. You can instantly provide your clients with strategies, tips, and tricks through email. It is your customers that should seek your service. You should offer a solution to their needs or problems, and you can give away something for free. Of course nothing is permanent in Internet marketing and the year 2012 might bring new facets to online business that you can read about in an article titled, Changes in Online Marketing: Predictions for 2012.

As mentioned earlier, the auto responder can be used if you have a mailing list. To do this, you will need an opt-box. This is usually found on the right side of the Internet marketing site. This is the fastest and easiest way to get your target market’s personal details. The box must require the site visitor to provide his or her name, email address, address, and phone number. It is up to you if you will not ask for the phone number, just the first three. The main function of the box is to generate leads that you can use in Internet marketing.

Aside from writing articles or content, you can also use blogs in Internet marketing. It is not enough that you maintain a website for your business. It is equally vital to have a blog site. Becoming a blogger is not that hard. In fact, you can find many resources online to help you get started in blogging. Just like the opt-box, the blogs can also generate leads. You have to create blogs that are relevant to your marketing efforts, and the posts must be informative or engaging.

The fifth principle is branding. You need to be branded as a leader in your chosen niche. Always keep in mind that Internet marketing is not just about the company that you represent. It is also about you and your leadership skills. If you can prove that you’re an expert in the niche, you can win the trust and confidence of your target market.

Follow the five principles and you will succeed as an Internet marketer.

Whether you have a brick and mortar business, an online-only service, or a mix of the two, in order to grow you need to be found online. For most people the first thing they do when they are looking for information, products or services is to look on the net, so from the small local handmade knitting store that never sells anything online through to a global company that specializes in language learning, if you don’t have information that is available to be found when people look for you, then you just won’t be found.

What Should Your Digital Marketing Look Like?

Many people get overwhelmed with the plethora of abbreviations they have to suddenly try to understand when they enter the world of online marketing: PPC, SEO, SEM, ROI, PPV, SERP and that’s without falling into eCommerce terms like click funnel, B2B or affiliate marketing.

Although it can seem complicated when you first step into this world, working with a good agency like Alpha Clicks can help you to not only decipher the terms and untangle the threads that create a good strategy but also help to make sure that your marketing is effective.

An effective strategy is one that ensures potential customers recognize your brand, no matter where they encounter it, and can find you in the spaces where they will look. There are several global brands that have put such an effort into their branding that they have become recognizable even with only part of their logo displayed; brands such as Coca-cola, Google, Amazon, Windows or Apple are all easily recognizable around the world.

However, most businesses don’t have the advertising budget that these companies have, so you need to work to make sure that every cent you spend is effective in achieving your goals.

What Are Your Marketing Goals?

Most businesses really don’t have a clear goal in mind when they are thinking digital promotions, generally, there is a vague idea that they want to make more sales, but nothing more concrete. When you are working with a good agency, they will be able to ask the right questions to help you define what your initial goals are. These will usually be broken down into “brand awareness”, “build community engagement” or “increase sales”.

The trickiest one is actually to build community engagement, as this as a “why” of its own – what is the reason you want to build community engagement? Often this is done to either increase brand awareness or drive sales, but it should also be considered a goal in its own right.

Brand Awareness

Where are you based and who is your main customer? Do they know who you are? All businesses have a niche market, but many times that group hasn’t been well enough to define yet. When you find a digital agency to work with hopefully they will be able to help you define who your target audience really is. Having this defined enables you to work out where you should be spending your time and money. 

If your product or service is being noticed by females in the 18-30 year age bracket who speak French and love sport, you will be looking to advertise in a different manner and on different platforms than if your target audience is males who are 40-60 years, play golf and speak Italian.

Although you might like to have the same brand awareness as McDonald’s, start by focusing your energy on your target group and ensuring that they know who you are and where to find you.

Increase Sales

A sale does not necessarily mean a product that is exchanged for money but can mean when a client engages your services or accesses your information. If you have developed a strong client base then increases sales may be as simple as sending out a newsletter offering a discount, however, this is not always the best way forward. Many companies have been caught in a sales pattern where customers wait until a specific sale comes up before making their purchase.

In order to be able to increase sales, it is a good idea to have your digital marketing agency analysis your current sales and work out where best to increase your efforts as well as developing a thorough and smooth sales funnel. This means from the moment your potential client discovers your product, service, or information, they are given an easy and seamless way to reach the end goal (purchasing your product, engaging your services or accessing your information).

However, it is not simply a case of adding a few ‘buy now’ buttons, and more than just developing your sales funnel, a good digital marketing agency will also ensure that you are able to be provided with the data showing where your new clients are coming from. You need more than to just increase your sales through a one-off event, but to find a way to keep your customers coming back time and time again. For this you need to make sure that you are capturing their information during the sales process.

Increase Community Engagement

More than just a catchphrase, this is the whole purpose of social media, to develop communities and give people a platform in which to engage with each other, and with your business. However, many businesses do social media very badly, missing the “social” part and instead are left wondering why their hard sale tactics are working.

Your social media community becomes your word of mouth and your testimonials, which we know are your best form of promotion. However, the engagement still needs to be as organic as possible to have the most effect. There are certainly benefits to developing a social media presence, but there are also quite significant risks, and before you go too far down this road it is a good idea to have a solid plan in place about your policies if things go wrong, how to do deal with customer complaints, what to do if something unfortunate goes viral, as well as how to engage with positive interactions.

Are you online? Can people find you? Are enough people finding you? If your answer is three resounding yells of “YES”, then move on to the next really helpful article. However, if you could benefit from having a few more people know about what it is you do online, then read on.

What Is Internet Advertising?

Let’s start with the basics, although presumably you already understand what both internet and advertising are, but while most people do understand the concepts, when it comes to advertising online things start to get a little confusing. Advertising online is a very different ballgame that advertising on any other form of media. While you may have video content in the same way as broadcast television, the way people watch online video content is very different.

Likewise comparing advertising in a print media with a static ad on social media is near impossible, as they are such different areas with different focus and different ways that people interact with them. When you are talking to people from places like International Internet Advertising Services they are able to offer you remarkable insights into how very different this type of way to reach an audience is and why the things we think about for print do not work for online audiences.

However, the term internet advertising covers a very broad range of areas, including:

  • Google Adwords
  • Sponsored & Boosted Facebook posts
  • Webpage banners
  • Instagram Promoted
  • LinkedIn sponsored articles
  • Promoted Twitter Tweets
  • YouTube video ads

You also may find paid advertorials, payments to influencers (both in terms of products or in terms of actual financial exchange), guest blog spots or featured articles.

What Is a Digital Marketing Agency?

A marketing agency is going to work with you to help create a clear brand identity that is going to reach your audience. This isn’t like advertising agencies of the Mad Men days with gin fuelled inspiration. A marketing agency is not about using gimmicks to manipulate your customers into buying your products, but about helping you reach your audience.

One of the issues that businesses often discover once they’ve brought a professional marketing person onboard is that they are targeting the wrong audience! Look at the incredible reach of unboxing videos on YouTube. These shows where adults and children alike just open a new toy, describe what they’ve found, and then play with it for 20 minutes keep the under 7-year age bracket completely transfixed. There is no need to try and convince parents or grandparents that these are the best toys through evening television sales spots, the kids themselves already know exactly what the toy does, how it works, and why they want one.

While these styles of video have come about organically, it should be no surprise that clever marketers realised the potential, sending the creators of the videos various toys that they could review freely.

Of course, there is a degree of risk with giving your product to any influencer, not only may they simply not mention your product at all, but they may actually dislike it and offer an unfavourable review. However, if this does happen, and you have a marketing agency that is well versed in public relations in the digital sphere, then they will have a response ready for you.

Using Social Media On-Brand

Although it may seem that many social media accounts are completely organic, you will regularly find that each brand has a strong sense of style and branding, which ensures that any comment which is made online fits within that brand. Just look at the banter between Wendy’s and Domino’s or the National History Museum & Science Museum. While this seems completely spontaneous, and often starts because the two social media managers actual know each other in real life, if a brand doesn’t have a set style for interactions then it can quickly turn ugly.

Look at the amusing banter that Wendy’s brand dishes out and compare it to more critical commentary offered by high powered individuals. While the first is mostly calling out people who are complaining about the brand in a harmless, even amusing manner, the latter is more often a call to arms against the people they have taken a dislike to.

This is why it is important to not only consult with a digital agency if you are wanting to grow your business with a focus on an online strategy, but to actual listen to their advice.

SEO v SMO v SEM

The internet positively thrives on abbreviations and shorthand. While you may feel confident throwing a causal LOL into a conversation, navigating the terms which are useful on a professional level are often more difficult.

Search Engine Optimization (SEO)

This is probably one of the better known about terms, if not one that is actually well understood. Yes, it does mean making sure that any content you have online has been optimized for search engines, through the use of appropriate meta tags, descriptions, file types and, of course, key words. What it does not mean is using your brand’s top five keywords in every paragraph of every page.

Social Media Optimization (SMO)

There is the theory that the internet is divided into two very distinct habits, “search” or “social”. While we can certainly see the truth in this idea, SMO really comes down to ensuring that you aren’t just throwing content into the void. You need an actual plan and strategy to ensure that you are using your platforms effectively.

Search Engine Marketing (SEM)

Where SEO is about creating content designed to be found, SEM is about hitting search engines over the head with your content. They will often include things like Google Adwords or other forms on online advertising that has the direct purpose of pushing a website up the search engine result ranking. It is a well-known idea that most people don’t go further than the second page when they are searching for something, in fact, few actually go beyond the first five results. So, SEM is about making sure your website is absolutely on that first page, and as high up the ranking as it can go.

Apple iPhone 11 vs OnePlus 7T Pro: OnePlus has fired shots at Apple for the shortage of “new” capabilities. OnePlus criticised Apple by mentioning to a vital element that iPhone 11 series does not have – the 90Hz refresh rate

Apple released brand new state-of-the-art iPhone 11 for Rs 64,900 (1dolar1 699 in the US). But imagine if you choose the Android planet and also would like a phone which might rival the iPhone 11? Samsung comes to mind immediately, though it lacks the vanilla Android expertise of OnePlus which has received fans that are many through the years. The OnePlus seven Pro is going from strength to strength and also the introduction of the brand new OnePlus 7T Pro is nearby. Preceding, OnePlus seven Pro was released in the US for 1dolar1 669 (Rs 48,999 in India) as well as targets are rife which OnePlus 7T Pro will remain in similar cost range.

OnePlus has fired shots at Apple for the shortage of “new” capabilities. OnePlus criticized Apple by mentioning to a vital element that iPhone 11 series does not have – the 90Hz refresh rate. OnePlus seven Pro was launched before in the entire year with a high-refresh-rate display, a nice achievement for smoother animations, scrolling etc.

The upcoming OnePlus 7T Pro will likely run Qualcomm’s Snapdragon 855+ SoC, and also could possess a bigger 3,800mAh battery and triple back cameras. As per leaks, OnePlus 7T Pro will feature a 6.7 inch 2K Super AMOLED screen with a pop up digicam. At the rear, OnePlus 7T Pro is anticipated to arrive together with the triple digicam established with a 48MP main sensor, 16MP ultra wide digital camera as well as an 8MP telephoto cam. Apple’s iPhone 11, on the opposite hand, includes a screen size of 5.8 inch and has an all new A13 Bionic chipset. It features a 12MP wide angle lens and a 12MP ultra wide lens. Based on many, the brand new iPhone series is simply a more advanced version of the final year ‘s hardware with emphasis on the digital camera. Nevertheless, iPhone 11 just will come with two cameras unlike the triple digicam setup expected within OnePlus 7T Pro.

Nevertheless, an Apple iPhone can’t be gauged based on raw specs. Apple’s full control over software as well as hardware guarantees that iPhones are able to keep their very own against increased specced Android smartphones. Apple phones have often achieved much more with less. Furthermore, in case you’re a component of Apple’s ecosystem, subsequently going to the Android world can be a tad difficult.

You will find tens of a huge number of plugins readily available to WordPress users. A lot of, actually, that it is hard to know which ones truly make a positive change and that are overhyped. Plenty offer helpful niche solutions, but not many are truly must-have plugins for those sites.

Regardless of what site type you are running, or even what niche it is owned by, you can find specific plugins which you will want to put in. And those’re the tools we are going to discuss these days.

In this post, we are going to present you to 5 must have plugins for WordPress and describe the reason why each one stand out there. Better still, we are additionally going to give actual details to justify why we feel each plugin is important.
Let us get right to it!

1. Revive Old Post
Social networking is the cause of more than thirty % of referral traffic to many sites.


That means you are losing out on a tremendous amount of possible traffic if you do not remain active on social networking. Simply to provide you with a concept, around two billion as well as 300 million people log into Twitter and Facebook respectively each month. If each posting on those networks are able to increase the chances of yours of reaching actually a sliver of those owners, it implies the plugin we would like to mention for you here’s certainly worth the time of yours.
The very first of the must have plugins on the list of ours is Revive Old Post. It is designed to help drive more visitors to the website of yours via social networking. To do this, the plug-in takes your site ‘s old and new publications & instantly shares them to Facebook and Twitter.

Crucial Features of Revive Old Post Rocket

• Share your old and new posts to Facebook and Twitter immediately.
• Set a routine for the social media publications of yours.
• Include hashtags and links to the website of yours.

Price: There are both free and premium versions available.

2. Yoast SEO
Yoast Seo is definitely the most used Seo application in the WordPress landscaping, and also it has so easy to find out exactly why it is among the must-have plugins of ours. Not merely is able to it allow you to boost the SEO of yours, it could also assess your content ‘s readability. About seventy nine % of users just scan through your pages and posts, so the far more accessible the copy of yours is, the more the chance of yours of retaining the attention of theirs.
So far as Seo is worried, you will find plenty of methods to drive visitors to the site of yours. Nevertheless, none offer as a lot of potential as online search engine. Every day, Google alone handles more than nine billion searches. It is not an exaggeration to suggest that organic and natural visitors is able to make or break a site, and you cannot buy the way of yours to the pinnacle in many cases. Simply to drive home which- Positive Many Meanings- point, just five % of online search engine traffic directs people to paid results. That is why working on the keyword strategy of yours is vital for each website.

Crucial Features of Yoast SEO

• Optimize the WordPress posts of yours as well as pages using keywords as well as meta descriptions.
• See just how nicely the content of yours is now enhanced, and make improvements quickly.
• Improve your content ‘s readability with tips that are simple.

Price: The base edition of Yoast Seo is hundred % free, and there is a premium version with extra features.

3. UpdraftPlus
An average of 30,000 sites get hacked every single day. If you think about the point that WordPress powers about thirty % of websites on the internet, you are able to understand why it is a frequent target. Additionally, areas of the WordPress website of yours can occasionally stop working because of simple errors.
For instance, if a lot of people use ten or maybe fewer plugins on their half and sites of those receive month updates, it is apparent that the chance of running into compatibility mistakes is typical. An individual recently available backup is able to help you save a load of problems, whether you have been assaulted, encounter a compatibility problem, or just wish to migrate the site of yours.
This’s where the next must-have plugin of ours is necessary. You can find loads of WordPress backup plugins available on the web, but few are as easy and powerful to utilize as UpdraftPlus. It integrates with many cloud storage alternatives to safeguard the backups of yours. And also you are able to also automate the backups of yours with a recurring agenda.

Crucial Features of UpdraftPlus

• Create manual or automatic backups of the website of yours.
• Store the backups of yours locally and on the cloud.
• Restore the website of yours to a prior state.

Price: There are both premium and free versions of UpdraftPlus accessible.

4. Compress PNG and JPEG Images
The typical website ‘s file size is sixty three % pictures. Which implies optimizing the images of yours are able to generate- Positive Many Meanings – an enormous impact to the site’s page load times.
Precisely why is the fact that important? Because in case the website of yours requires over 3 seconds to load, over fifty percent of the visitors of yours will give up it.
Just in case that is not worrying plenty of, 79 % of internet shoppers may not return to the website of yours if they find the performance of its lackluster. While images are not the one and only thing that impacts site performance, optimizing the WordPress images of yours is a vital element of improving the page load times of yours.
Compress PNG and JPEG Images requires each graphic you upload to WordPress and also optimizes it to ensure it occupies much less room. It lets you do this using’ lossy’ compression, and this implies you receive radical reductions in dimension with little loss of quality.

Crucial Features of Compress PNG and JPEG Images

• Automatically compress your pictures using lossy seo.
• Optimize your PNG and JPEG pictures.
• Bulk optimize some old pictures which you’ve • Resize any pictures you upload to the website of yours.

Price: This plugin is free of charge for as much as 500 videos monthly.

5. WP Rocket
WP Rocket is a great caching plugin which allows you to accelerate your loading times. It lets you do this by producing cached copies of each dynamically generated web page on the site of yours, therefore the servers of yours need to do less work.
We have previously discussed why fast site load times are crucial, and caching remedies could be a more useful solution than image seo. For instance, the W3 Total Cache plugin is able to decrease the loading times of yours by more than forty three % typically.
WP Rocket does a lot better – in the caching plugin tests of ours, it reduced page ton times by a whopping sixty three %. It might not be absolutely free, though the outcomes are much more than worthwhile, particularly if you will find sales on the line.

Crucial Features of WP Rocket

• Cache your site ‘s dynamically produced pages.
• Improve user end browser caching.
• Enable idle loading for faster loading times.
• Integrate the caching solution of yours with a Content Delivery Network (CDN).

Price: WP Rocket is a high quality application which begins at forty nine dolars for one site’s year long license.

Enjoy these must have plugins No matter what website type you are running, there are particular plugins which are always well worth installing.

Note: Several of these themes are actually much older than 2019, though they’ve remained extremely popular due to the incredible design of theirs, features, and revisions.

Probably the most Common Traits of all the Best and popular WordPress Themes WordPress themes are sometimes niche based or perhaps multipurpose in terminology of options and features.

You are able to utilize a niche based design for the industry of yours (for instance, a restaurant design). Alternatively, you are able to choose a multipurpose theme that is designed to be versatile and works for virtually any website type.

No matter the sort, all of the greatest WordPress themes hold the following features and traits:

Mobile-responsive design: The theme styles are retina-ready and responsive, therefore the WordPress website of yours looks good on every display sizes as well as products.

Seo optimization: The design uses the greatest Seo methods, therefore the website of yours is able to get ranking much higher in search results.

Page builder support: The design is suitable for well-liked WordPress drag as well as drop site builders. It can help you produce custom landing pages any time you want them.

Performance and speed: The theme of yours plays a crucial role in the pace and performance of the website of yours. You must search for the theme with faster site tons as well as an enhanced user experience.

These’re the important functions that you need to look into a theme prior to selecting it for the website of yours. Every theme in the list of ours comes with a lot of other useful features apart from the primary ones that we pointed out above, and you are able to find out about it in the descriptions of theirs.

Today we’ve mentioned the typical traits of all the famous themes, let’s check out the expert pick of ours of the greatest themes of 2020.

Note: Looking to begin a brand new site, blog or online shop? Follow the step of ours by step guide regarding how to start a blog site, how to create a site, or precisely how to put up an online store.

You are able to often have our staff setup the blog of yours at no cost with our no cost blog setup program.

  • 1. Divi Theme ElegantThemes Divi

Divi is just about the most popular WordPress themes as well as an ultimate site builder. It’s a couple of visual elements and modules which help you create a lovely website.

The theme comes with a huge selection of free ready made layouts for multiple industries & niches. It enables you to import a site layout with the 1 click demo importer which allows you easily get going.

together with the integrated drag as well as drop site builder, you are able to move components, save as well as control custom designs, and also utilize worldwide types on every site sites.

Divi provides you with total command of the layout design, inline text editing, and customized CSS. It’s easy and flexible highly to work with. Get the Divi design now!

  • 2. Astra WordPress Theme

Astra is a contemporary WordPress theme created to create some site. It really works with all of the favorite drop and drag page builders seamlessly.

The theme comes with a number of starter sites you can use to launch a site quickly. These ready-made websites are ideal for businesses that are small, WooCommerce stores, and blogs. It’s a lot of incredible features, which includes site headers, mega menu, several layout options, Google Fonts, limitless color choices, individual blog site page layouts, and customized widgets.

Astra theme also provides effective integration together with the Woo-commerce plugin to produce an internet shop. Their Woo-commerce theme attributes infinite scrolling, fast item view, product gallery, shop page, and cart choices. Additionally, it is integrated with well-liked learning management systems as Learn Dash. Astra has integrated Seo optimization to help you rank the website of yours in the various search engines. Get the Astra WordPress Theme these days!

  • 3. Themify Ultra

Themify Ultra is an effective WordPress multipurpose theme designed to enable you to quickly create a site. It comes with many ready made websites for lifestyle, fashion, photography, restaurant, magazine, and much more. Additionally, it comes with the Themify page builder you are able to utilize for customization.

It’s several builder addons to include superior elements as progress bars, audio player, pricing tables, counters, and much more. Other notable features include sensible layout choices, image filters, section-based scrolling, crisp typography, color choices, and portfolio choices.

Themify Ultra is additionally a great theme to launch a WooCommerce store. It’s simple to create and modify with the living WordPress customizer. Get the Themify Ultra theme now!

  • 4. OceanWP

OceanWP is a totally free WordPress multipurpose theme. It has a 1 click demo content importer and a huge selection of ready-made sites to launch a site immediately.

The design has numerous extensions to add features to the website of yours such as a login popup, an Instagram feed, a gluey footer, a featured posts slider, and much more. It’s translation prepared to create a multilingual site.

The OceanWP design supports WooCommerce right away. It’s built-in Seo options to help in improving the website rankings of yours. Get the OceanWP design now!

  • 5. Breakthrough Pro

Breakthrough Pro is a minimalist WordPress theme. It’s constructed in addition to the Genesis Theme Framework by StudioPress and that helps make it robust and powerful.

The theme is perfect for every business website. It is packaged with nine custom widgets, three layout choices, landing page guides, along with a custom header. It really works together with the Gutenberg block editor to personalize pages and posts smoothly.

StudioPress has become section of WP Engine, the most favored managed WordPress hosting organization. You are able to get this particular theme and most 35+ additional StudioPress themes in case you subscribe to WP Engine hosting building the website of yours.

Bonus: WPBeginner users will also get an extra twenty % OFF. Begin with WP Engine these days! Get the Breakthrough Pro theme now!

We really hope this article helped you locate the finest & most widely used WordPress themes. You might also need to discover our handpicked summary of the should have greatest WordPress plugins for those sites.

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